Studio For Today

Project: ‘Civil State’

• Identity, Naming, Packaging

‘Civil State’ explores how Identity, naming and copywriting can express the culture of a business, shaping who is attracted to a place and product. In this project, a concept Gin Distillery ‘Civil State’ is situated within Melbourne’s Curtin House, where a bottle package design communicates the lure and mystique of ‘Gin and Company’.

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Project: ‘Eden’

• Publication, World Building, Curation

‘Eden' is a printed, conceptual and image-based expression of human futures. The publication looks to the archetypes of Greek Mythology and the story of Eden to speculate for our future existence. It is an explorative and evocative viewing experience, leaning on questions about modern cultures. The social design goal is not to pose opinions, but to allow for inference to communicate many perspectives on existential existence.

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Project: ‘Coloursound’

• Identity, Packaging, Sound

‘Coloursound’ is an artist music project that is shaped by the ideas of sonic fidelity in transition through time. Considering how sound and image live in the same abstract sphere of thought, the response is a visual language that sustains a light set of rules. This aims to create a personal brand that supports a sensory world that feels immersive.

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Record Sleeve Back: Coloursound

Record Sleeve Front: Coloursound

Collective Record Design: Coloursound

Project: ‘MOFF’

• Identity, Spatial, Curation

‘MOFF’ as Museum of Form and Function is the result of stepping into the role of a curator to consider how a collection of objects and media, can contribute to a cohesive story and subject matter collection. A focus is placed on both historical and contemporary examples anticipated in the concept exhibition.

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Identity design & Spatial Application for Museum of Form and Function

Publication and curation for Museum of Form and Function

Identity Design & Spatial Application for Museum of Form and Function

Publication and curation for Museum of Form and Function

Identity design and print for Museum of Form and Function

Wayfinding design for Museum of Form and Function

Project: ‘Dance Power’

• Identity

Dance Power is the electronic label founded by Berlin based artist and music producer Luca T. aka ‘Upper90.’ To create a logo system for the brand, we focused on creating an identity surrounding his artist story and personal style to house future music releases.
“The term ‘Dance Power’ could mean so many things to different people. For the me, it represents my livelihood, the coming together of friends, a rush of serotonin, an obsessive passion and most importantly a sense of belonging and purpose.” - Upper90

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Logo Marque 1: Dance Power

Logo Marque 2: Dance Power

Logo Marque 4: Dance Power

Logo Marque 3: Dance Power

Animation for flexible logo system

Instagram application for Dance Power Brand Marque

Record sticker application for Dance Power Brand Marque

Application for Dance Power Brand Marque
Photography: Charlotte Hansel

Promotional Poster for Dance Power Melbourne

Looking to have a chat about future work, projects or a lingering thought? Feel free to reach out.

This is a personal design practice focusing on visual communication. Working on unceded land of the Traditional Custodians. We pay respects to their elders past, present and emerging, and extend that respect to all Aboriginal and Torres Strait Islander peoples.

Will P. (Designer)

Mail, IG

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