Selected WorkDesign practice of Will Landman
Project: Industry:Service:
Coloursound ‘Sierra’ music videoMusicArt Direction, Identity

Context:Self initiated Art Direction and Title Design for music video ‘Sierra’ which includes a vernacular identity applied to the film and merchandise. ‘A response centered around non branding for (artists) where branding is actually critical’Ref 1. Pioneer XM SATELITTE DIGITAL TUNER
Ref 2. HIFI AV Catalogue
Ref 3. Technicolor stamp
Ref 4. Universe adaptation typeface
1
2
3
4



ND-002RetailPrint, Campaign


Context:Print design and production for a NEUW Denim retail campaign, realising their underutlised brand motif ‘END UP elsewhere’ to carefully frame their Japan influenced collection across store assets.Ref 1. Material Ref Issey Miyake
Ref 2. NEUW Store front
Ref 3. Concept Sketch
Ref 4. Close up window
1
2
3
4

SA-003MusicPrint, Campaign
Context:Show flyer for ‘Sam Alfred’ showcasing an ultra-resolved solution to make homecoming a statement for his Australian return.Ref 1. Colour ref
Ref 2. Digital sketches
Ref 3. Deep house
Ref 4. Brian ENO before and after science
1
2
3
4

ED-004Self InitiatedPrint, Object


Context:Self directed publication, 148mm x 210mm. Frosted Acrylic front and back cover. 176 pages, 12 chapters, 12 sections sowed, 5 paper stocks. An exploration of material and philosophy based on the mythical story of ‘Eden’ to give insight to for future.Ref 1. Indesign progress pic
Ref 2. Material list
Ref 3. Physical book/object
Ref 4. Acrylic reference
1
2
3
4

DS-009MusicIdentity

Context:Visual identity for ‘a dot system’ (dot), local event group emphasing a low-poly concept.Ref 1. Original part of the identity
Ref 2. Original logo
Ref 3. Material inspiration
Ref 4. Initial 3 concepts
4
1
2
3

NW-006RetailPrint, Object
Context:Rethinking, renaming and rebuilding an identity for ‘Garden Studios’. The result is a cohesive brand system used to streamline the 3 different product offerings.Ref 1. Workflow note taking
Ref 2. Initial concept reference
Ref 3. Materials for hand off
Ref 4. Presentation sketch
1
2
3
4

GS-005ArchitecturePrint, Identity


Context:Rethinking, renaming and rebuilding an identity for ‘Garden Studios’. The result is a cohesive brand system used to streamline the 3 different product offerings.Ref 1. Philosophy
Ref 2. Garden studio v1
Ref 3. Logo sketch
Ref 4. Brand goals and objectives
1
2
3
4

AL-007MusicPrint, Object


Context:Record design for friend Lucas Boston based on the idea of PH "Potential of Hydrogen" as a visual cue that grounds the artwork concept.Ref 1. Vernacular idea
Ref 2. Visual reference
Ref 3. Initial sketch
Ref 4. Paint exploration
4
1
2
3





RE-008HospitalityArt Direction
Art direction and design for ‘Repblic Economica’ essentially a budget off the wall diner, deploying an existing visual system and concept across colour, image curation and references.

©