Project: ‘Freddy’s’
‘Archiving the Buff’ is the exhibit title of a debut artist from Theo Dryden, where the task was to promote the gallery night. In collaboration we created some assets across print and social media to tell his story and build awareness. The goal was to establish communications that honoured Freddy’s as central hosts for the occasion, and positioned the art curation as the most important aspect of the show. In turn, we developed a system that clearly communicates and expresses Theo’s core art practice as collaging.