Project: ‘Freddy’s’
Recently, I worked with @moddpodge, where we developed a short campaign for his debut show ‘Archiving The Buff.’ We decided on creating a few assets across print and social media to tell his story. The goal was to establish communications that honoured Freddy’s as central hosts for the occasion, and positioned the art curation as the most important aspect of the show. In turn, we developed a system that is simple, consistent and accessible. It was a pleasure to be a part of the experience and contribute in the small ways that make a difference.