Project: ‘Dance Power’
Dance Power is the electronic label founded by Berlin based artist and music producer Luca T. aka ‘Upper90.’ Whilst creating a logo system for the brand, we also focused on creating an identity surrounding his artist story and personal style to house future music releases. “The term ‘Dance Power’ could mean so many things to different people. For the me, it represents my livelihood, the coming together of friends, a rush of serotonin, an obsessive passion and most importantly a sense of belonging and purpose.