Republic Economica• Art Direction, Graphic Design, Production‘Republic Economica' is a boutique restaurant and bar described as the ‘Recession Saviours of South Yarra.’ Since their opening, they have amassed a cult following in response to low-budget menus, late-night music acts, and a rebellious approach to curating. To support the brand’s online presence, a series of ‘low-budget’ content was art-directed to support their ethos and attitude as an off-the-wall diner. All visual language has been intended as messy, off kilter, and low effort. This includes angled/hard flash photography, and loud yellow brand colours to create this appeal.
Golden Fleece Hotel• Art Direction, Graphic Design, Production‘Golden Fleece Hotel' is a Contemporary Greek restaurant located in South Yarra, branded as a destination for Yiayia’s comfort food. During the process, it was identified that the goal was to shape the imagery to suit a more premium offering, compared to their previous captures. This includes highlighting the elegant dish plating, outside seating and thoughtful staff uniforms. We also reconsidered the colour pallete and lighting for this content to establish more clarity for the venue.
Tuff TurfEDM Design, Copy-WritingTuff Group is develops world-class surface systems available across Australia and the Asia-Pacific region. Providing a true end-to-end service from discovery and consulting through to the delivery and maintenance. Our goal was to design EDMs respective of their audience, being either Business to Business or Business to consumer. The visual language was a typesystem and format that supported all copy that we would write on behalf the marketing team.