Studio For Today

Select Works 2022–2025:

‘Civil State’

• Identity, Naming, Copy, Packaging

‘Civil State’ explores how Identity, naming and copywriting can express the culture of a business, ultimately shaping who is attracted to a place and product. In this project, a concept Gin Distillery ‘Civil State’ is situated within Melbourne’s Curtin House, where a bottle package design communicates the lure and mystique of ‘Gin and Company’.

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‘Eden’

• Publication, World Building, Curation

‘Eden' is a printed, conceptual and image-based expression of human futures. The publication looks to the archetypes of Greek Mythology and story of Eden to speculate for our future existence. It is an explorative and evocative viewing experience, leaning on questions about modern cultures. The social design goal is not to pose opinions, but to allow for inference to communicate many possibilities.

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‘Coloursound’

• Identity, Packaging, Sound

‘Coloursound’ is an artist music project that is shaped by the ideas of fedility, deep time, and patience within electronica as a genre. Considering how sound and image live in the same abstract sphere of thought, the goal was to connect the two in execution. The response is a visual language that prioritises restraint, and aims to support a sensory world that feels immersive, spacious, and deliberate. An evolving archive for sonic exploration.

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Record Sleeve Back: Coloursound

Record Sleeve Front: Coloursound

Collective Record Design: Coloursound

‘MOFF’

• Identity, Spatial, Curation

‘MOFF’ as Museum of Form and Function is the result of stepping into the role of a curator to consider how a collection of objects and media, can contribute to a cohesive story and subject matter collection. A focus is placed on both historical and contemporary examples anticipated in the concept exhibition.

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Identity design & Spatial Application for Museum of Form and Function

Publication and curation for Museum of Form and Function

Identity Design & Spatial Application for Museum of Form and Function

Publication and curation for Museum of Form and Function

Identity design and print for Museum of Form and Function

Wayfinding design for Museum of Form and Function

‘Archiving The Buff’

• Printed Matter, Campaign

‘Archiving The Buff’ is a debut exhibition from a local Melbourne Artist Theodore Drydan. We decided on creating a few assets across print and social media to tell his story. The goal was to establish communications that honoured @_freddys as central hosts for the occasion and positioned the art curation at the forefront. In turn, we developed a system that is simple, consistent and accessible.

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Artist Works Flyer: Archiving The Buff

Social Media Collateral: Archiving The Buff

Promotional Poster In Context: Archiving The Buff

‘Dance Power’

• Identity

Dance Power is the electronic label founded by Berlin based artist and music producer Luca T. aka ‘Upper90.’ To create a logo system for the brand, we focused on creating an identity surrounding his artist story and personal style to house future music releases.
“The term ‘Dance Power’ could mean so many things to different people. For the me, it represents my livelihood, the coming together of friends, a rush of serotonin, an obsessive passion and most importantly a sense of belonging and purpose.” - Upper90

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Logo Marque 1: Dance Power

Logo Marque 2: Dance Power

Logo Marque 4: Dance Power

Logo Marque 3: Dance Power

Animation for flexible logo system

Instagram application for Dance Power Brand Marque

Record sticker application for Dance Power Brand Marque

Application for Dance Power Brand Marque
Photography: Charlotte Hansel

Promotional Poster for Dance Power Melbourne

Looking to have a chat about future work, projects or a lingering thought? Feel free to reach out.

This is a personal design practice focusing on visual communication. Working on unceded land of the Traditional Custodians. We pay respects to their elders past, present and emerging, and extend that respect to all Aboriginal and Torres Strait Islander peoples.

Will P. (Designer)

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