Project: ‘Civil State’   • Identity, Copy, Packaging‘Civil State’ is a concept Gin Distillery situated within the precinct of Melbourne’s Curtin House. A copy and visual language direction was established based on the politcal history of the venue, previously home to a Communist Party and Tattertails club. The solution engages with this idea through a typographic and colour layering approach, communicating the lure and mystique of ‘Gin and Company’. 

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Project: ‘Eden’
• Publication, World Building, Curation
‘Eden' is a conceptual and philosophical expression of human futures. The publication looks to the story of Eden to speculate about a post-modern existence. It was designed to create an explorative and evocative viewing experience, leaning on personal questions about technology, sense of self and perspective. The intention was not to pose opinions, but to allow for inference to elicit many individual observations.

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Project: ‘Garden Studios’
• Identity, System, Digital
‘Garden Studios' is a business that specialises in the design of secondary home dwellings, focusing on eco-friendly building practices and sourced materials. A brand identity was developed to communicate the complex offerings and realise that a home is often multidimensional. The response is a solution that organises use-cases into a message system that is consistent from office filing, through to client presentations and invoices.























Project: ‘MOFF’•  Identity, Spatial, Curation‘MOFF’ as Museum of Form and Function is the result of stepping into the role of a curator to consider how a collection of objects and media, can contribute to a cohesive story and subject matter collection. A focus is placed on both historical and contemporary examples anticipated in the concept exhibition.

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Identity design & Spatial Application for Museum of Form and Function
Publication and curation for Museum of Form and Function
Identity Design & Spatial Application for Museum of Form and Function
Publication and curation for Museum of Form and Function 
Identity design and print for Museum of Form and Function
Wayfinding design for Museum of Form and Function













Looking to have a chat about future work, projects or a lingering thought? Feel free to reach out.






























This is a personal design practice focusing on visual communication. Working on unceded land of the Traditional Custodians. We pay respects to their elders past, present and emerging, and extend that respect to all Aboriginal and Torres Strait Islander peoples.

Will P. Landman
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Last updated: June 21